FOR IMMEDIATE RELEASE
February 8, 2005

ON-PRODUCT MARKETING AGENCY CREATES NEW PARADIGM FOR THE INDUSTRY

A Chicago-based marketing agency is poised to redefine and elevate the promotional products marketing industry. Chicago-based 3W Trideation co-ordinates the efforts of the nation's largest promotional products supplier, a leading marketing and brand consulting agency, and an elite collection of strategic alliance manufacturer partners to create more strategic, ROI-based, on-product marketing solutions for its clients.

"We develop tailored solutions for the unique needs of our clients so they can more effectively communicate their brand values, corporate missions and tactical marketing themes," said 3W Trideation President, John McNulty. "And we address that need across a number of audiences-internal employees, corporate customers and end users. But most importantly, we bring a more efficient, best-practices approach to processing and fulfillment that reduces transaction time and costs for everyone: clients, 3W and our supplier partners."

Established in 2004, 3W Trideation is a joint venture with Chicago brand consulting and marketing agency, Magnani Continuum Marketing (MCM). "We see traditional mass media marketing becoming less and less effective. Said MCM founder and President, R. F. Magnani. "On product marketing seems the logical solution to many clients brand awareness, messaging, and CRM issues."

One of the unique features of the 3W Trideation business model is the formation of strategic alliances with some of the industry's largest manufacturers and suppliers. 3W Trideation procures merchandise from only a select group of alliance partners, who contribute not only products, but value-added services as well. These alliance partners include: Norwood Promotional Products, NIKE Golf, Wilson Sporting Goods and Crystal Signatures and the renowned artisian Peter Yenawine. This "Preferred Partner" approach to marketing also allows 3W Trideation to bring some of the finest brand names to any promotion or incentive program-Coach, Wittnauer Watches and Clocks, Bushnell, Serengeti & Bolle Sunglasses, Accutron, Sony, Canon and other premier brands.

"By creating these alliances, we are making it easier than ever for clients to get the most value added from their promotional products marketing," McNulty commented.

McNulty added further that these alliances offer 3W Trideation clients access to Norwood's advanced global sourcing and design capabilities, making it possible for more clients to acquire truly custom/unique promotional items for their marketing programs.

The seasoned 3W Trideation executive team brings to the company a wealth of marketing experience for well-known companies such as Motorola, Allstate, Quaker, Nestle, Sunbeam, MacGregor Golf, Brunswick, Whirlpool, Evian, Grainger, Gillette, Kodak, Alberto Culver, Wilson Sporting Goods, and Wyndham Hotels & Resorts.

3W Trideation is based in Chicago, IL and Indianapolis, IN. The company helps companies realize greater returns from their marketing and branding efforts through strategic use of promotional on-product advertising.